Top Italian cocktail-making Liqueur, Amaro Montenegro, has demonstrated strong support for entrepreneurship growth in Nigeria.

The business supported Governor Babajide Sanwo-Olu’s administration Project Lagos of Our Dream (LOUD) vocational initiative latest edition which produced hundreds of entrepreneurs and graduates on 11th September 2024.

The support delivered by the Italian brand includes the presentation of cocktail blenders to graduates of the Mixology class and the provision of products to support the activities of Mixologists.

The Project LOUD initiative focuses on equipping youth in Lagos with vocational skills that are useful for creating jobs, expanding economic activities, and reducing unemployment in the state.

Speaking through a representative at the graduation ceremony, Sanwo-Olu said the investment in Project LOUD demonstrates a deep commitment to a shared vision of raising more entrepreneurs, creating jobs, and improving the economy.

He promised the state would scale investment in the project to deepen its impact.

Fidelis Egbochie, the Chief Executive Officer of Fidossi Wines & Spirits (FWS), the distributor of Amaro Montenegro Bitters in Nigeria, congratulated the graduates of the latest edition of the initiative.

He said: “We are proud of the commitment you have demonstrated in going through the classes to put yourself in a position to create jobs and support the economy.

“The training you have received will be useful as you go out there to engage in valuable economic activities.”

“The Lagos state government continues to make bold strides in securing a better future for young people through quality vocational training, investment in educational infrastructure, and provision of incentives to expand entrepreneurship in the state.

“At Fidossi Wines & Spirits we are glad to identify with this bold move. This is why, through our Amaro Montenegro Bitters brand, we are supporting the Mixology class of the Project LOUD initiative,” he added.

He explained further that the Mixology profession is seeing strong growth with a rise in demand for cocktail premium drinks. Research reveals that over one in four On-Premise premium drink enthusiasts engage with cocktails. Hence, as demand for cocktails expands, the Mixology profession will become more and more prominent.

He promised Amaro Montenegro would support Mixologists across all levels by making its brands available and working with some of them.

Amaro Montenegro Bitters is made from a secret blend of 40 botanicals, including vanilla, orange peels, and eucalyptus.

The amaro was first produced by Stanislao Cobianchi in 1885 and was originally called Elisir Lungavita. In 1896, it was renamed Amaro Montenegro, after Princess Elena of Montenegro who married Crown Prince Victor Emmanuel, the future King Victor Emmanuel III of Italy. The product, amongst other FWS brands, comprises Fidossi Spumante (red and white), Fidossi Moscato (rose and white), San-Felice Toscana Premium Vintage wines, Vecchia Romagna Brandy 1820, Mood Luminous, Baglietti organic wines, Seven Seals Whisky, Balbas Vintage wines, Rumundo Rums, and Select Aperitif, etc. received the National Quality Order of Merit Award in 2023 and recently at NICON Hilton Abuja.

The story featured in Thisday online newspaper: https://www.thisdaylive.com/index.php/2024/09/13/amaro-montenegro-supports-sanwo-olus-job-creation-drive/

2 months ago

Press Release

Highly rated Italian Brand, MOOD Luminous (Italian Champagne), has underlined its rising profile among Nigerian fun seekers. The brand is set to entertain Lagosians at a beach party event on September 1, 2024, at the 234 Lofts on Elegushi Private Beach. Tagged ‘Aura on the Beach Party’, the event will be headlined by Nasboi, a fast-rising artiste.

MOOD Luminous has been enriching the entertainment landscape lately. The brand once had Lucy Edet, a former Big Brother Naija housemate as its ambassador. It also supported an Africa fashion award event held in Lagos in 2023. The ‘Aura on the Beach Party’ will allow the brand to take its engaging mien to a new level. It will provide an opportunity for outdoor experience seekers at the beach to enjoy the thrilling taste of the Italian product. The wine is made from grapes grown in the Berici Hills and Padua, among the green roundness of the Venetian hills, where an ideal land and climate meet, in Italy.

According to Fidelis Egbochie, the Chief Executive Officer of Fidossi Wines & Spirits (FWS), the distributor of MOOD Luminous in the country, “We continue to earn market trust based on our ability to cater to consumers' yearning for top experience. We prioritise enriching experience across our product engagements.”

“We keep supporting; promoting and introducing engaging and exciting occasions such as the 'The Aura on the Beach' Party. The event will enable young urbane, outgoing consumers to relax and connect. It takes place every weekend at the Elegushi Private Beach. Starting with Nasboi, a fast-rising star, we will ensure feature performances by different artistes and make our wine brand available at the 234 Lofts. Everyone is welcome.”

MOOD Luminous amongst other FWS brands comprising Fidossi Spumante (red and white), Fidossi Moscato (rose and white), San-Felice Toscana Premium Vintage wines, Vecchia Romagna Brandy 1820, Amaro Montenegro Bitters, and Select Aperitif, Seven Seals Whisky, Beaver’s Dram Canadian Whisky, Rumundo Rum, Glen Talloch Scotch Whisky, Balbas Spanish premium wines, Baglietti Organic wines etc. received the National Quality Order of Merit Award in 2023 and recently at NICON Hilton Abuja.

Read on Vanguard https://www.vanguardngr.com/2024/08/mood-luminous-nasboi-set-for-elegushi-beach-party

2 months ago

Top Italian brand, Vecchia Romagna (VR) 1820, has sponsored Governor Olusola Sanwo-Olu’s empowerment initiative for a third consecutive edition.  A graduation ceremony was held for the latest graduates of the initiative on Wednesday, May 22, 2024, at the Teslim Balogun Stadium in Surulere. 

Tagged Project LOUD (Lagos of Our Dream), the initiative equips youth in Lagos with vocational skills in fashion design, hair-dressing, mixology, make-up, digital marketing, shoe making and catering amongst others. VR 1820 empowered top students from the mixology class with robot cocktail blenders to kickstart their careers. The equipment is expected to help the students launch their mixology business, which involves mixing cocktails and inventing new and exotic drinks to refresh socialites in bars and at events.

Speaking briefly at the graduation ceremony, the Commissioner for Wealth Creation and Employment, Hon. Akinyemi Bankole Ajigbotafe who represented the Governor of Lagos State said the government is proud of the initiative and will continue to channel resources towards ensuring youth in the state are enabled economically.

Read more, click on Nigerian news platform Vanguard

5 months ago

We have been awarded the best distribution company in the wine & spirits category at the National Quality Order of Merit Awards (NQA) for the second consecutive year. The award was presented to our company on Friday, March 22, 2024, at the Nicon Luxury Hotel in Abuja.

The National Quality Order of Merit Awards identify, recognise and reward companies, personalities and products that apply quality management culture across their operations. The recipients of the awards are scrutinised on various quality focus criteria. We were the recipient of the same award in 2022. This consecutive recognition underlines our commitment to combing the best vineyards across the globe to ensure the Nigerian consumers are served the best-in-class wine and spirit brands consistently. We are proud of this accomplishment. Meanwhile, it would spur us to do more.

Please read more in the Newspapers using this link Daily Sun Newspaper

7 months ago

As part of our marketing penetration strategies we have signed one of Nigeria's fast-rising lifestyle influencer, Lucy Edet, as our bramd ambassador. Lucy Edet featured in the Big Brother Naija 2020 edition and the all star edition of the show that was held recently. She has remained a glamour girl drawing a lot of following on social media.

Precisely, the Big Brother Naija star is expected to leverage her rising profile to lead our market penetration drive with focus especially on our top brands comprising Vecchia Romagna (VR) 1820, MOOD Luminous Italian Champagne, and Amaro Montenegro Bitters.

The media is abuzz with the signing. Read more on the move in the media by clicking on this links Vanguard Newspaper   and Daily Sun

7 months ago

A glimpse of the 5 mixologists who received our giant blenders at Project LOUD, with them in blue attire is the Lagos State Commissioner for Youth and Social Development, Mr. Mobolaji Ogunlende

9 months ago

Vecchia Romagna (VR) 1820, a top Italian brand, has reinforced its position in the wines and spirits market. The brand sponsored the Project LOUD (Lagos of Our Dream) initiative, a Gov. Sanwo-Olu empowerment initiative that is targeted at equipping youth with vocational skills. At the graduation ceremony of the graduates of the initiative on January 31, 2024, in Surulere, VR 1820 empowered top students from the Mixology class with robot cocktail blenders to kickstart their careers.

The global Mixology market, which specializes in mixing cocktails, and inventing new and exotic drinks to refresh socialites in bars and at events, is projected to reach 1.4 billion USD before 2028. The attractive size of the segment has raised the number of young people willing to build a career or business out of mixing cocktails. VR 1820 is enabling this set of aspiring young people by sponsoring the Project LOUD Initiative where classes are organised to teach the skills.

The top graduating students of the Mixology class who received the VR 1820 branded blenders are Izegbu Ifeanyi, Iroegbulam Ijeoma, Richard Okoro, Zainab Lawal, and Baily Enoch. 

Speaking about the initiative, the Lagos state Commissioner for Science, Innovation & Technology, Honourable Olatubosun Alake, who presented the VR 1820 robot blenders to the top graduating students, said the state government is committed to equipping youth with useful skills that will help them build a business and contribute meaningfully to their communities.

The Chief Executive Officer (CEO) of Fidossi Wines & Spirits which is the distributor of VR 1820 in Nigeria, Engineer Fidelis Egbochie said, “VR 1820 is widely regarded as ‘master of emotions’ due to its reputation in connecting people at various high level, entertaining and social events. The brand is committed to the Lagos state government's aspiration of equipping young people with valuable skills that will help raise their economic contributory levels.”

“We are delighted to be supporting the Project LOUD initiative. We believe in the government’s economic development agenda and we hope the beneficiaries of the initiative will go ahead to build a business out of the skills they have acquired, as well as the equipment they have received”, he added.

Speaking on behalf of the graduates of the Mixology class, Izegbu Ifeanyi said, “I am so happy for the opportunity the government has provided for me and my colleagues to learn how to make cocktails and build a business out of it. Also, VR 1820 has shown extraordinary support to us by gifting us robot blenders to ensure we have the right equipment to start making money from what we have learned.”  

Please click and see the story on Thisday News

9 months ago

In commemoration of the International Day of the Girl Child (IDG), Fidossi wines & spirits Limited, the distributor of Vecchia Romagna Brandy in Nigeria, has given its weight behind the girl child empowerment. The firm is advocating the removal of the barriers impeding the proper development of the girl child in the country.

The business supported the screening of ‘Radio Girl’, a powerful girl-child advocacy themed movie that tells the compelling story of a brave young lady who stood up against the injustices and barriers preventing the full development of girls in the country.

The movie screening, according to a statement which took place in Abuja recently, had in attendance diplomats, top business executives and representatives of various arms of government.

The IDG is observed annually on 11 October. It is a global platform that advocates for the recognition of the rights of the girl child. The theme of this year’s commemorative event is “Digital generation, our generation.” The theme is a rallying call to governments, businesses and advocacy groups to champion quality education for girls across the globe.

Read on Businessday

10 months ago

National Quality Order of Merit Awards recognition validation of Fidossi quality focus
 
FWS recognition at the National Quality Order of Merit Awards (NQA) for the best distribution company in its category at the NQA which was held at Nicon Luxury Hotel on Friday, March 17, 2023, in Abuja is a validation of its consistent focus on delivering top quality premium wines and spirits products across upscale retail stores in the country.
 We maintain a sustained commitment to delivering quality, tasty products in the wine and spirits category. We understand the taste palate of the premium consumers in the market segment better than the competition.
 

1 year ago

1 year ago

1 year ago

Archives from the REDLENs Comedy Night Event Sponsored by Vecchia Romagna 1820 (VR1820) We understand that a good laugh works like medicine - this explains why VR 1820 is widely regarded as a ‘master of emotions’ and we have a reputation for connecting people at various high-level, entertaining and social events.

1 year ago